What type of conversion goals does FigPii track?

There are a number of goals that Figpii can track.

Visit a given URL This is the most commonly used goal. It means that if you input a specific URL, every time the visitor reaches that URL it triggers a conversion. For many websites, this can mean a thank you page, or order confirmation page.

  • Visit a given page title If you have unique page titles for your pages, this would make sense to use. Input the page title you have for the page, and when the visitor goes to that page it triggers a conversion.
  • Send an event This is a bit more complicated, and may require some programming. But it basically means that when a certain specified event is triggered, it triggers a conversion. So this can mean if a visitor clicks on a CTA, or takes an action on a page, whatever event you specify, triggers a conversion.
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