What Is Average Time On Page And How Is It Calculated

The average time on page is the average amount of time spent by visitors on a particular variation within an experiment.
The average time on a page is calculated through the following equation: Avg. time on page for a variation = Total time on page visitors spend on that variation/ (Total variation unique visitors Total variation exits) FigPii does not use average time on a page to determine a winner for an experiment. However, we display this data for additional reporting on the performance of a variation.

Did this answer your question? Thanks for the feedback There was a problem submitting your feedback. Please try again later.