What is bounce rate and how is it calculated?

The bounce rate is the percentage of visitors who come to a page that you are running an experiment on from an external traffic source (Google, email, social media website, etc) and instead of navigating to another page on your website, the visitors leave the website.

For example, you are running an experiment on a page on your website:

  • The page gets 500 visitors from Google. These visitors come directly from Google.
  • The page also gets 500 visitors from email. These visitors click on a link and come directly from the email.
  • The page also gets 500 visitors who came from the homepage.
  • The total number of visitors to the page is 1,500.
  • 150 visitors who came from google and email leave the website right after visiting the page.
  • The page bounce rate = 150/1500 = 10%

FigPii does not use the bounce rate to determine a winner for an experiment. However, we display this data for additional reporting on the performance of a variation.

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