How Is Revenue Per Visit RPV Calculated?

RPV (Revenue Per Visitor) shows the revenue a variation generated per visitor. RPV = Total revenue for a variation / total number of unique visitors for that variation To calculate RPV, you must enable revenue tracking for the experiment. Please visit our revenue tracking page for detailed instructions. When revenue tracking is enabled, FigPii for each of an experiment variation, FigPii will track:

  1. The number of unique visitors
  2. Number of conversions
  3. Total revenue the variation generated

Example: A variation receives 10,000 visitors and it generates $20,000 RPV = 20,000/10,000 = $2

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