What is an AB Experiment?

AB experiment is an experiment where two or more variants of a page are shown to website visitors users at random. The original design of the page is referred to as the control. The new designs are referred to as variation (treatments). Your ultimate goal from running an AB experiment is to determine which of the pages (control vs. variations) performs better on your site. FigPii uses statistical analysis to determine which variation generates more conversions.

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