Creating GA4 Reports For Your A/B Tests

After Integrating FigPii with your GA4 Property you will be able to create comparisons and custom reports for your experiments.

How the integration works

After successfully integrating FigPii with GA4, FigPii automatically creates audiences for each variation of your A/B test. These audiences are assigned to the visitors of your A/B test and can be used for creating reports on GA4.

Authenticating your GA4 Property

→ Audiences are created for your existing and future A/B tests automatically.

→ Users are assigned to the corresponding audience on GA4 upon A/B test variation load.

→ Use these audiences in GA4 to create comparison views or custom reports.

Creating comparison views for your A/B test

1. Log in to your Google Analytics account and navigate to your GA4 property.
2. Switch to the Reports view from the left menu

3. Click on Add Comparison, then choose Audience Name under Build Comparison

4. Under Dimension Values, look for your A/B test's name.

Note: Each variation of your A/B test has its own audience, i.e. an A/B test with 3 variations will have 3 separate audiences.
The format of the audiences name is Experiment name - Variation Name.

5. Click on OK then Apply.
6. Repeat steps 3 and 4 for every variation of your A/B test.

Interpreting comparison view

With the comparison views applied, your tables now show the performance of each variation under all the reports available by default.

As an example, in the image above, we see the change in user count for Original, and Variation 1 - Looking for a demo? Schedule Here of the Demo headline experiment.

Moving on to other reports, you can view everything broken down by your variations.

You can switch to the Conversions report under Engagement to see how each variation has performed. In the example below we see Variation 1 - Looking for a demo? Schedule Here has had 29 conversions while Original has had 19 conversions.

Creating custom explore reports for your A/B test

Using the same audiences, you can create custom reports under the exploration tab.

1. Switch to Explore from the left menu.

2. Create a new Free Form report—the same logic applies to all other types of reports

3. Click on the + sign next to Dimensions

3. Search for Audience and enable the option

4. Click on Import to add the option to your report.
5. Under Filters click on Drop or select dimension or metric and choose Audience Name

6. Choose your A/B test variation from the dropdown and click on Apply.