What Is The Difference Between AB Tests And A Split URL Test?

FigPii allows you to conduct two different types of experiments (tests): AB or Split URL experiments. 

In both types, your website visitors (traffic) are split between the control and the variations.With a split URL experiment, you will create and host the different variations of the control on your website. 

With an A/B experiment, you only have the control on your website. You will use FigPii to create new variations to test against the control. The real difference between the two types is how variations (treatments) are created and served to your website visitors. 

Example: You want to run an experiment on the home page of your website located here: http://www.mysite.com/. In this experiment, you will test the two different variations against the original design of your homepage. You will have two different ways to create the experiment:

1. Split URL experiment

With a split URL test, you will create the variations and host them on your site. So, you (or your designer/developer) will create the two new pages and have put them on your website. 

Their URLs can be http://www.mysite.com/new_design_1.html and http://www.mysite.com/new_design_2.html. 

All 3 pages (the original homepage, new_design_1, and new_design_2) exist on your website. When you create the split URL experiment, you specify the three different URLs. When you launch the experiment, FigPii will split the visitors between these URLs.

2. A/B experiment

With an AB experiment, you will use FigPii editor to create the two new variations that you will test against the control. In this case, your website will only have one page. 

You do not have to upload any files on your website. When visitors come to your website, they will only come to the home page (http://www.mysite.com/). 

FigPii will either show the original home page to the visitors or it will change the home page design to one of the variations and display it to the website visitors.