What is an Experiment Goal?

You can create one or more goals to judge the success of your experiment. FigPii will use the primary goal to determine whether your experiment "wins" or "loses." Secondary goals can help you measure other metrics to judge the success of the experiment. examples of primary goals include reaching the "order confirmation" page on an e-commerce website or reaching a thank you page after filling out a contact us form. Secondary goals include reaching a different page within the funnel on an e-commerce site or filling specific fields on a contact form.